Using seasonal sweet potatoes,
A superb roasted sweet potato shop

Roasted sweet potatoes, a beloved autumn and winter tradition. Our shop uses fresh sweet potatoes from Ibaraki Prefecture and slowly roasts them in a handmade kiln. Our roasted sweet potatoes, rich with seasonal sweet potatoes, are soft and sweet inside, and have received high praise from many customers.

For customers visiting our roasted sweet potato shop in Sato, we provide heartwarming service along with seasonal sweet potatoes. When you visit Nanjo City, please be sure to try our roasted sweet potatoes.

Business Hours

11:00 AM to 6:00 PM *However, sweet potatoes are available at the main store until 9:00 PM.

Silk Sweet

Features: Silk Sweet is characterized by its extremely smooth and creamy texture. It has high sugar content and becomes sweeter when baked, making it suitable for roasted sweet potatoes.

Uses: Popular not only for roasted sweet potatoes but also for sweets and confectionery making.


Features: Beni-masari is attractive for its unique sticky texture. It has a strong sweetness and aroma, and its flavor is especially pronounced when made into roasted sweet potatoes.

Uses: Besides roasted sweet potatoes, it is also commonly used in Japanese confectionery.


Features: Beni-haruka has a very strong sweetness and a unique stickiness. The texture is moist and pleasant when baked.

Uses: Suitable for various dishes, including roasted sweet potatoes, steamed sweet potatoes, and sweet potato desserts.

We sell by the gram.

Thank you always for choosing Sato. Your 'It was delicious!' feedback is a great encouragement to me.

Especially in the upcoming season, leading into winter, the deliciousness of sweet potatoes stands out even more. At our store, we carefully select popular sweet potatoes like Silk Sweet, Beni-masari, and Beni-haruka. Each of these sweet potatoes has its unique sweetness and texture, making them ideal not only for roasted sweet potatoes but also for confectionery and cooking.

As a sweet potato shop loved by the local community, we will continue to provide high-quality products and warm service. We are looking forward to welcoming you!

Roasted Sweet Potato Shop Manager, Takashi Minei

Business Hours: 11:00 AM - 9:00 PM (excluding Mondays)